Shoppers are losing their rag over this sign on a Sainsbury’s shelf
There’s nothing like sitting down at the end of a long day in the office, starving after a painful commute, and tucking into a hearty yogurt dinner.
At least, that’s what bosses at Sainsbury’s might imagine for its customers.
The internet has just discovered that the supermarket considers yogurt pots (the ones with granola toppings) to be a main in its £3.50 meal deal – and social media is not happy about it.
‘Scandalous,’ wrote Adam Pendell on X.
‘Always thought that it was clear of Tesco one. Unfortunately those days are over.
‘Hope you’re happy Mr Bury, you’ve ruined my week.’
Another user, Dan Douglas, compared the typo-ridden printed sign warning people of the classification to a sad short story written by Ernest Hemingway.
So what’s going on? Surely it’s clear that yogurt isn’t on the same level as a tuna and sweetcorn sandwich or one of those mozzarella, tomato and basil pesto wraps.
Well, here’s the thing: not all yogurts are mains. Some yogurts are snacks. It seems obvious in retrospect.
The key, as with so many things, is the granola. It’s the magic crunchy topping that transforms your yogurt from a mere snack to a meal deal main.
If you want a sandwich with a yogurt on the side, then you can – just avoid the bigger pots with granola attached.
Move over Martin Lewis, this is consumer journalism.
This is the kind of pot we’re talking about (Picture: Sainsbury’s)
A Sainsbury’s spokesperson pointed out that the larger topped yogurts are a popular main for people having breakfast in the morning, and are often enjoyed alongside a smoothie or Costa Coffee.
(Presumably those people are getting a small fruit pot as their snack, unless they feel like going rogue and having pickled onion Monster Munch with their breakfast. You’re allowed to do that, there’s no law against it.)
Thus ends the biggest meal deal controversy since Waitrose stretched the meaning of the word ‘deal’ by launching its own for £5 last August.
For those happy to shop around, you can pick up a meal deal in Tesco for £3.90 (or £3.40 with a Clubcard), in Morrisons and the Co-op for £4 (or £3.50 with their respective membership discounts) or in Boots for between £3.60 and £4.99 depending on where you are in the country.
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