Real Madrid has inked a sleeve sponsorship agreement with the global information technology giant HP.
The deal, reported to be worth around 70 million euros ($76 million), marks the first time in the club’s 121-year history that a brand’s logo will adorn the sleeve of Real Madrid’s shirts.
The prestigious football club announced on Friday that HP’s logo would feature not only on the men’s team shirts but also on those of the women’s and youth teams, signifying a comprehensive partnership across all levels of the club.
While the specific terms and duration of the sponsorship deal were not disclosed by Real Madrid, Spanish media outlets have pegged the agreement at a substantial 70 million euros, highlighting the significant investment HP is making in one of football’s most iconic clubs.