A GROUP of assassins gunned down a man at a packed Cancun beach before fleeing on jet skis in a horror attack.
The 30-year-old victim was shot dead by four armed thugs in front of terrified tourists at the five-star resort.
The man was shot dead outside Hotel Riu in Cancun
The man was shot dead in front of shocked tourists
TwitterTourists ran for cover after hearing shots being fired[/caption]
Two of the gunmen fled the scene outside Hotel Riu on jet skis while the other two left on foot.
Shocked holidaymakers ran for cover as the men attacked the man who has been identified as a Mexican national, according to local media.
Shortly after the attack, the hotel released a statement to clarify the victim was not a hotel guest or an employee.
The man was reportedly in charge of the jet skis, Turquesa news reports.
Authorities have not identified him yet but paramedics at the scene confirmed his death.
Footage after the attack shows panicked guests at the hotel.
The horrific shooting comes months after a 12-year-old boy was shot dead by gunmen who also fled on jet skis in Cancun.
Authorities rushed to the scene in Cancun
The four gunmen shot dead the man at the Hotel Riu