With the surge in smartphone usage throughout Nigeria, the demand for accessories like cases, screen protectors, earphones, power banks, charger and more keeps growing. Starting a phone accessories business can be a profitable venture with relatively low startup costs.
To kick off your business, you need to understand the market landscape and market dynamics, including the preferences, buying behaviors, and demographics of your target customers. Research the popular phone models in Nigeria and the accessories in high demand. Identify your target customers, are you catering to budget-conscious buyers or those seeking premium products? This insight will help you make informed decisions about the products to offer, pricing strategies, and marketing approaches.
Further, decide on your business model, do you want to operate a physical store, an online store, or both? Each option has its advantages and challenges. Physical stores allow customers to experience products firsthand, while online stores have a wider reach and lower overhead costs.
Regardless of the model you choose, offer a diverse range of products to cater to different needs and budgets. Consider products like: Phone cases (slim, rugged, printed, etc.) Screen protectors (tempered glass, plastic films) Power banks and charging accessories, Earphones and headphones, Selfie sticks and tripods, Car mounts and holders.
After you’ve decided on what you’ll be selling, the next step on your list should be sourcing quality phone accessories. This is crucial for your customer satisfaction and long-term success. It also plays a great role in recommendations and referrals from your customers, which is a great marketing strategy.
Remember, the key to success lies in providing quality products at competitive prices while delivering exceptional customer service.
Moving on, According to ‘Truehost.com.ng’, a business blog, you can start a small-scale phone accessories business with an initial capital of around ₦200,000 to ₦500,000. For a larger-scale operation with a more extensive inventory and shop space, you might need closer to ₦1,000,000 or more.
In nutshell, starting a phone accessories business in Nigeria holds immense potential for entrepreneurs with a passion for technology and a knack for customer service