CHELSEA’S new shirt sponsor appears to have been leaked in a feature video on Sky Sports.
The Blues have gone into this season without a shirt sponsor after a series of deals fell through.
Noni Madueke’s Chelsea shirt featured the Infinite Athlete logo
Club bosses had reportedly been in talks with gambling company Stake, before pulling the plug following a fan backlash.
A subsequent deal with streaming company Paramount+ was also blocked due to potential conflict with the Premier League’s broadcast partners.
Chelsea stars are wearing shirts without sponsors for today’s clash with Liverpool.
But they have recently been linked with a £40million deal with American brand Infinite Athlete.
In a clip with Sky Sports, eagle-eyed fans spotted Noni Madueke wearing a Chelsea shirt with the Infinite Athlete logo emblazoned across its chest.
Other players wore the plain, sponsor-less shirts for the feature with Sky Sports reporter Patrick Davison.
Chelsea are yet to officially announce their new shirt sponsor.
Today’s match against Liverpool was played with their plain shirts, but got off to a poor start.
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Luis Diaz gave Jurgen Klopp’s side the lead on 18 minutes after a brilliant pass by Moh Salah.
Mauricio Pochettino’s men came roaring back, however, with Axel Disasi prodding home an equaliser on 37 minutes.
Ben Chilwell then had the ball in the net again moments later, only to be deemed offside following a VAR check.
Conor Gallagher was wearing the plain Chelsea shirt