Board (Bord Bia) in conjunction with Ornua, marketers of Kerrygold Milk has provided a platform for consumers to have a free taste of Irish Diary.
To this end, the organisers hosted a spectacular two-day Milk Party at Ikeja City Mall on June 1st and 2nd.
The event, themed “Everything Milk” brought together families and milk enthusiasts to celebrate and enjoy the rich quality of Irish dairy.
The celebration, an annual activity which is in its 4th year, was created to provide a platform for consumers to enjoy the rich quality of Irish dairy, which is Kerrygold milk, with family and friends through engaging and fun activities with exciting rewards.
Leading up to the Milk Party, Kerrygold took to the streets of Lagos to give members of the public select Kerrygold product sizes, ensuring that they were not left out of the World Milk Day celebration.
“Dairy is an important sector for Ireland. Irish cows are reared naturally enjoying a diet of over 90 per cent grass and spending as much time outside making Irish dairy creamy and highly nutritious” said Ese Okpomo, Regional Manager West Africa, Bord Bia.
“The Everything Milk Party was filled with a variety of fun activities for families, friends, and children alike. A mixology stand offered a variety of milkshakes and smoothies, ensuring that every attendee enjoyed a cup of rich Kerrygold.
Children delighted in milk-coated marshmallows and popcorn, with their faces painted with their favourite cartoon characters as there were face painters on ground. Consumers also had their photos printed out as keepsakes, courtesy an instant photo booth stand, capturing excited faces in moments of excitement” he pointed out.
The event was a memorable experience for all as guests expressed their love for the milk throughout, showing appreciation to the Kerrygold brand for the opportunity to have fun and enjoy good milk.
“Kerrygold is dedicated to promoting the health benefits of Irish dairy and creating moments of joy for families,” said Adesanmi, Head of Sales and Marketing, Ornua Nigeria.“The Kerrygold Milk Party at Ikeja City Mall was a wonderful opportunity for us to engage with our consumers directly and celebrate World Milk Day in a fun and memorable way.”