The largest Hausa satellite TV station, Arewa24 said its global viewership has exceeded 45 million as the world commemorates International Hausa Day.
Ranar Hausa Ta Duniya began in 2015 when BBC Hausa staff member, Abdulbaki Aliyu Jari and some of his friends on social media declared the day as an opportunity for Hausa speakers to gather and discuss the progress and challenges the language faces in the 21st century.
Since its inception, Arewa24 has been a beacon of cultural preservation, promoting the Hausa language and enriching the lives of its viewers through diverse and engaging content.
Deputy CEO and chief commercial officer, Network AREWA24 Limited, Celestine Umeibe, said: “Arewa24 stands out for its commitment to broadcasting high-quality Hausa language programs that reflect the values, traditions, innovations, globalization and everyday experiences of the Hausa-speaking community across the globe.
“With popular shows like Mata A Yau, Gari Ya Waye, Zamantakewa, Jan Z among others, the station not only entertains but also educates its audience on various social issues.’’
He stated that through dramas, TV series and movies like Dadin Kowa, Kwana Chasa’in, Arewa24 tackles important topics such as health, education, and social justice etc, all while showcasing the Hausa traditional systems and today context situation and cultural heritage of the Hausa people.