Arsenal have abandoned their traditional away kit colours ahead of the new season (Picture: Arsenal YouTube)
Arsenal have again abandoned their traditional away colours and come up with a bold new design ahead of the new season.
After initial skepticism, last year’s fluorescent number became and instant classic, helped by Arsenal’s impressive form on the road.
The Gunners have gone for a daring new colour combination ahead of the 2024/25 campaign with black, green, red and white featuring prominently.
‘Introducing our new 2024/25 away kit, in collaboration with adidas and British African heritage brand Labrum London,’ read a statement on Arsenal’s official website.
‘We’re celebrating our connection to our African supporters via inspiration from the continent’s design traditions.
Arsenal’s new away kit celebrates the club’s connection to its African supporters (Picture: Arsenal FC)
Arsenal’s men and women’s teams will wear the new kit during pre-season (Picture: Arsenal)
‘Featuring the traditional pan-African colours of black, red and green, this shirt is punctuated with a striking white zig-zag graphic designed by Labrum London founder Foday Dumbuya.
‘These colours and cultural cues bind together to create a mural of our past and present connection to the African diaspora in London and beyond – championing the rich cultural heritage within the team and across our supporter base.
Foday Dumbuya, founder of Labrum London, said: ‘As a second-generation immigrant growing up in London, I watched some incredible Arsenal players with African heritage.
‘These players were amazing role models to me, playing the game in a beautiful way, but also representing the wider community that I connect with.
‘Arsenal as a club has such a strong connection to this community, so it is an incredibly proud moment for me to have collaborated on this design with them.’
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