Schneider Electric, global leader in energy management and automation, has conducted a sensitisation campaign at Alaba International Market, Ojo, Lagos, Nigeria, to raise awareness about counterfeit products posing as genuine items.
It said the sensitisation would ensure safety, reliability, and authenticity for consumers. As it educated customers and prospective buyers on the importance of purchasing authentic products. Alaba International Market is Nigeria’s largest electronics hub.
Present at the market roadshow were marketing communications manager, Omobolanle Omotayo; channels sales director, Nurudeen Oyedeji; retail sales specialist, Obinna Uche; sales director Oluwamuyiwa Akinmejiwa and other key personnel.
Speaking during the event, Omotayo said, ”the goal of this roadshow campaign is to curb the purchase of pseudo–Schneider Electric products by educating customers about the presence of counterfeit products and teaching them how to identify authorised resellers and distributors.”
She emphasised, “one of the ways customers can identify an authorised reseller is through the presence of a Schneider Electric signage and the disparity in prices between the pseudo and original.”
Oyedeji elaborated on the severe consequences of buying knockoffs from unauthorised resellers, saying, “Purchasing counterfeit products results in zero product warranty, poor quality, non-durability, health and safety risks, and environmental harm. It leads to unnecessary repairs and financial loss,” Nurudeen explained.
He stressed, “Authorised resellers and distributors are present in Alaba market. All Schneider Electric customers are advised to purchase strictly from these distributors to avoid the detrimental effects of counterfeit products.”
This initiative reflects Schneider Electric’s proactive approach to combating counterfeit products and ensuring that customers receive the high-quality, reliable solutions they expect. The sensitisation campaign at Alaba International Market is a crucial step in protecting consumers and maintaining the integrity of Schneider Electric’s brand.