Digital media dominates marketing shift as print, OOH see low growth

Print and Out-of-Home (OOH) advertising media recorded the slowest Compound Annual Growth Rates (CAGR) of -5.1 per cent and -3.2 per cent, respectively, in the country’s marketing communication over six years from 2018 to 2023.

The post Digital media dominates marketing shift as print, OOH see low growth appeared first on The Guardian Nigeria News – Nigeria and World News.

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