As the holiday season approaches, Chivita, Nigeria’s leading juice brand has unveiled its highly anticipated Christmas campaign.
The company disclosed that the campaign tagged “Enjoy your Chivita this Season” aims to spread joy, celebrate togetherness, and engage with consumers in exciting and innovative ways during this special time of the year.
“As part of the campaign, Chivita will engage consumer activations through twelve days of delightful activities and surprises on various digital platforms.
“The activation tagged “12 days of Christmas” will commence with a Christmas Pyjamas photo contest, which will run from the 3rd to 20th of December. Families and friends are encouraged to share their best Chivita-themed holiday photos by tagging Chivita handles on Facebook and Instagram. The most festive and creative entries will be rewarded with Chivita-themed Christmas Hampers.
“There will also be a digital Santa Grotto fiesta with Influencer engagements. This collaboration will offer consumers an opportunity to interact and win prizes on the brand’s Instagram page. As part of this engagement, guest influencers will engage the audience with relatable Christmas riddles, Trivia, and a chance to analyze entries from the Pyjamas photo contest. This activity will run from the 11th to 22nd of December,” the statement read.
Chivita Hollandia marketing director, Toyin Nnodi stated that the brand is thrilled to unveil the “Enjoy your Chivita this Season” campaign as families and friends immerse themselves in the magic of the holiday season.
”The “Enjoy your Chivita this Season” campaign aims to ignite the festive cheer and spread warmth in the hearts of our consumers. We believe that every moment of this festive season is better with a refreshing glass of Chivita.”
“Our range of delicious and refreshing Chivita juices offer experiences that complement the spirit of the season and provide a perfect beverage choice for every occasion during this merry time of the year” she added.