Yikes. (Picture: KMart/Shutterstock)
A supermarket has pulled a Christmas item from sale hours after it was launched over concerns it could be associated with terror group Hamas.
Australian brand Kmart launched its AU$4 (£2.09) ‘Merry ham-mas’ bags earlier today – but the brand quickly received a complaint from the Australian Jewish Association (AJA).
The AJA quipped that associating the Christmas period with a designated terror group was ‘really not a good look’ – and within hours the product had been taken off the Kmart website.
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They say they received a response within an hour of their email to parent company Wesfarmers, and the products had been removed by the end of the day.
The AJA said on X, formerly Twitter: ‘Kmart stuff up!
‘Check out the special Christmas bag currently available via Kmart online. Yes, it’s real!
‘Although this is potentially funny (the AJA committee has tossed around some non-PC jokes) it’s really not a good look.
‘We suspect some product manager may cause the company some embarrassment.
‘So we’ve politely written to Wesfarmers corporate suggesting the product be pulled.’
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Pictures of the product received ridicule, with many saying they thought the item was a parody.
Others pointed out Hamas itself wouldn’t be a fan of the item, considering most of its members likely don’t eat pork or celebrate Christmas.
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